European Business School London International Scholarship
Two half-scholarships cover half the fees for one standard programme duration, and one full scholarship covers the full fees for a standard programme duration. Scholarships are awarded through a competition process. Available for specific programmes.
Internal / external funding: Internal
Type of funding: Scholarship
Amount: Two half-scholarships cover half the fees for one standard programme duration, and one full scholarship covers the full fees for a standard programme duration
Level of study:
The European Business School London has established three scholarships which celebrate the international spirit of EBSL. Two half-scholarships cover half the fees for one standard programme duration, and one full scholarship covers the full fees for a standard programme duration.
Scholarships are available for the BA (Hons) International Business, BA (Hons) International Business & Chinese Studies, and the BA (Hons) International Events Management.
This scholarship is awarded through competition.
To enter the competition for the 2014/15 EBSL International Scholarship, please answer one of the essay questions listed below.
You must submit your application and be holding an offer from RUL by the closing date of 30 May 2014, 17.00, UK time. We will not accept late entries.
Please note: the scholarship is not available to transfer students, or students who join the programme with advanced standing.
Send three copies of your entry to:
The EBSL International Scholarship
The Admissions Department
Regent’s University London
NW1 4NS, UK
Or you can fax or email your entry to:
F +44 (0)20 7487 7425
If shortlisted, you will be invited to RUL to:
- Make a presentation on your written submission
- Answer questions on your presentation and your written submission
- Be interviewed in different settings on your general knowledge, interpersonal skills and ability to present yourself
2014/15 Scholarship Questions
1. The European Business School London has managed to produce successful graduates throughout the world of business, but is particularly proud of those who have started their own businesses. Your task is to produce a business proposal for any new venture, indicating clearly how the new business venture will be funded and how it will attract customers.
2. “In today’s increasingly digital world, shopping, socialising and even dating online is becoming old hat for consumers. In the wake of this activity, online users are leaving a digital trail of data that smart businesses are sweeping up in order to improve customer experience.” (The Guardian, May 2012)
Assess the scope of the various methods of consumer data collection and their value to large corporations. Discuss the various ethical issues involved in terms of privacy and disclosure of such data.
3. If language is the key to cultural understanding, explain why you think that language learning is essential for greater understanding of other peoples and cultures. In producing your essay, you can discuss you own experience of other peoples and their cultures, of languages, and of language learning.
4. “Brazil’s economic growth last year was enough to see it overtake the UK as the world’s sixth-largest economy, according to economic research group the Centre for Economics and Business Research.” (BBC News Business, Jan 2013)
Discuss the factors that have contributed to Brazil’s economic rise. What must the government and large corporations do to further maximise the potential of this growth?
5. The use of experiential marketing and events by well-known brands is on the increase. Discuss the commercial benefits of adopting such an approach as part of a wider integrated marketing communications mix, and why consumers are seemingly constantly interested in participating in such activities.
6. The Prime Minister, Mr. David Cameron, is taking an ever-increasing interest in the value of business tourism and events to the UK economy, currently at £36 billion annually. Consider the main challenges and issues facing the future development of this sector within the UK. How may governmental policy assist these?
How we judge the competition
The panel of judges will be looking for a creative and research-based approach to your work. Any research you do, such as contacting firms or the business community in general, will be rewarded in the assessment process. You should reference your work appropriately and provide a full bibliography, listing the relevant sources.
The winning entry will be interesting and thought-provoking, and should not exceed eight double-spaced pages in length. Your entry and supporting documents will be used to determine the shortlist.