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PPSC Lecturer Recruitment 2015 Journalism Mcqs sample Paper

PPSC Lecturer Recruitment 2015 Journalism Mcqs sample Paper

01. The phrase “the medium is the message” was coined by:

(a)Wilber Schramm (b)MnNelly (c)Herbert Marcuse (d)None of these

02. An advertorial is

(a)A news (b)An article (c)An editorial
(d)None of these

03. There is immediate feedback in:

(a) Mass communication

(b) Interpersonal communication

(c) Top-down communication

(d) None of these

04. Film is a:

(a) Hot medium

(b) Cool medium

(c) Medium with low definition data

(d) None of these

05. APNS is a:

(a) Newspaper workers

(b) Owners

(c) Newspaper hawkers

(d) None of these
(a) Sender (b) Channel (c) Receiver
(d) None of these

07. Dawn newspaper was founded by:

(a) Faiz Ahmed Faiz (b) Quaid-i-Azam (c) Allama Iqbal
(d) None of these

08. Communitarian journalism is:

(a) Civic journalism (b) Public journalism (c) Yellow journalism (d) Both (a) and (b)
09. The originator of phrase “fourth state” describing a press was a:


(b)Parliamentarian (Edmund Burke) (c)Bureaucrat
(d)None of these

10. AP is a news agency of:


(d)None of these

11. Scoop is: (a)Exclusive story
(b)Sensational story (c)Scandal story (d)None of thse
12. Yellow journalism got its name from a:

(a)Cartoon character (b)Yellow kid (c)Both (a) and (b) (d)None of these
13. Libel is:

(a)Spoken accusation (b)Written accusation (c)Spoken defamation (d)None of these
14. Muckrakin investigates:


(d)None of these

15. Classified ads are:

(a)Classified information (b)Brief advertisements (c)Both (a) and (b) (d)None of these
16. A banner headline of a newspaper is printed:

(a)In a box

(b)In the middle of a page (c)Across a whole page (d)None of these
17. PID is a:

(a)Federal government department

(b)Provincial department (c)Military department (d)None of these
18. A newspaper article depicts the opinion of:

(a)Editor (b)Writer (c)Government (d)None of these

19. A brief description of a picture in words is called:

(a)Byline (b)Obituary (c)Caption (d)None of these
20. Tahzibul Akhlaq was launched by:

(a)Maulana Zafar Ali Khan (b)Maulana Hasrat Mohani (c)Maulana Abul Kalam Azad (d)None of these

1-which theory speaks about audience activity and freedom
2-a/c to german media theorist noelle – neumann people who dont share opinions expressed by the majority of media become reluctant to voice their own views. What did she call this effect?
3-who viewd mass media are extensions of our senses?
4-2 step theory of mass communication tells us about
5-a/c to cultivation theory _____ occurs when the cultivation effect is boosted for certain group of population
6-elaboration likelihood model proposes that there are 2 main routes to attitude change
7-in studying how media’s influence is affected by peoples intelligence and education, individual difference theory is the example of the era of
8-klapper’s reinforcement theory argues that.
Dependency theory argues that.
9-survellence users of media.
10-theory that says media dont do things to people, rather people do things with media is..
11-agenda setting media approach is primarily used to explain what type of media message?
12-the idea that people learn through observation is..
13-attitude inoculation seeks to strengthen beliefs.
14-which factor has been shown to influence the impact a discrepant message has on the audiences?
15-the central route is to _____ as the peripheral route is to ___

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