PPSC Lecturer Recruitment 2015 Important Journalism Mcqs from Past Papers for Lecturer Test Preparation 2015

PPSC Lecturer Recruitment 2015 Important  Journalism Mcqs from Past Papers for Lecturer Test Preparation 2015

) A large size head1ine across the entire page is called:
(a) Deck
(b) Banner
(c) Lead

(2) A sheet containing facts and detailed information on any issue is known as:
(a) Summary
(b) Write up
(c) Backgrounder

(3) The key Narrator of a newscast or program is called:
(a) Announcer
(b) Editor-
(c) Anchor.-

(4) Mohammedan Social Reformer was the English Name of:
(a) Muhazzab
(b) Makhzari
(c) Tahzeeb ul Akhlaq

(5) Daily Dawn Started in:
(a) 1940
(b) 1942
(c) 1944

(6) Zamindar was launched by:-
(a) Maulana Zafar Ali Khan
(b) Maulvi Serajuddin
(c) Munshi Mahboob Alam.

(7) The first Editor of Dawn was:
(a) Desmond Young
(b) Altaf Hussain
(c)Pothan Joseph

(8) The number of radio stations, which Pakistan got in 1947 were:
(a) 5
(b) 2
(c) 3

(9). Daily Jung first appeared from:
(a) Calcutta
(b) Karachi
(c) Delhi

(10) Hamid Nizami was the founder editor of:
(a) Inqilab
(b) Nawa-e-waqt
(c) Mashriq

(11) CPNE is the representative body of:
(a) Editors
(b) Newspaper owners –
(c)Woking journalists –

(12) Television made its advent in Pakistan in:
(a) 1958
(b) 1964
(c) 1970

(13) Leader is the name of:
(a) Leading story on the front page.
(b) Main Feature
(c) Opening Editorial

(14) Continuation of a story on another page is called:
(a) Carried –
(b) Jump
(c) Bouncer

(15) S.M.C.R. is a well known:
(a) Communication Theory – –
(b) Communication Strategy
(c) Communication Model

(16) A story appearing with the name of the writer is called:
(a) Credit line
(b) By line
(c) Print line

(17) The largest mass medium in Pakistan is:
(a) The Press
(b) Radio
(c) Television

(18) Dr. Goebbles is known as father of:
(a) Advertising
(b) Public Relation
(c) Propaganda

(19) Radio Pakistan was converted to Pakistan Broadcasting Corporation in:

(a) 1964
(b) 1972
(c) 1976

(20) A.P.P. is the abbreviation of:

(a) Allied papers of Pakistan
(b) Association of Publications
(c) Associated Press of Pakistan.
Communication is a
a) Theory
b) Strategy
c) Process
d) None of these

(2) Television is
a) Hot medium
b) Cool medium
c) Both (a) and (b)
d) None of (a) and (b)

(3) The Audience for whom the message is specifically designed are called
a) The target audience
b) The actual audience
c) The available audience
d) None of these

(4) Mathematical model of communication was developed by
a) Wilbur Schram
b) Charles E Osgood
c) Claude Shannon and Warren Weaver
d) None of these

(5) Sementic problem in communication deals with
a) The effectiveness of the message
b) The transmission of the message
c) The selection of words
d) None of these

(6) In Rhetorical Communication Theory the major emphasis has been placed on
a) Communicator
b) Audience
c) Response
d) None of these

(7) The phrase “the medium is the message … and the message” was coined by:
a) Malcolm Maclean
b) Marshal Mcluhan
c) Harold Lasswell
d) None of these

(8) The author of the well known communication book “Men, Message and Media: A look at Human Communication” is
a) Charles Wright
b) Herbert Bruever
c) Wilbur Schram
d) None of these

(9) Individuals working within organization and who make decisions about what is to be communicated are called.
a) Regulators
b) Gatekeepers
c) Reporters
d) None of these

(10) Readers of a specialized magazine are known as
a) Homogenous audience
b) Heterogeneous audience
c) Both of these
d) None of these

(11) The type of communication based on purchased times or space is called
a) Publicity
b) Advertising
c) Both of these
d) None of these

(12) The structure of newspapers is determined y
a) Frequency of publication
b) Size
c) Circulation
d) None of these

(13) The individual or organization that initiates the advertising process, is called
a) The advertiser
b) The advertising agency
c) The director of advertising
d) None of these

(14) One of the major advantages of radio medium for advertising is
a) Editorial Support
b) Permanence
c) Flexibility
d) None of these

(15) The largest newspaper of Pakistan is
a) Jang
b) Nawa-e-Waqt
c) The News
d) None of these

(16) World Service of Pakistan Television can be watched in
a) 30 countries
b) 40 countries
c) 50 countries
d) None of these

(17) Reuters is the news agency of
a) Holland
b) France
c) England
d) None of these

(18) UPI is the abbreviation of
a) United Press of India
b) United Press International
c) United Press Indonesia
(19) The founder editor of Nawa-e-Waqt was:
a) Hameed Nizami
b) Majeed Nizami
c) Arif Nizami
d) None of these

(20) The meeting of professionals having a series of prepared lectures, followed by questions and answers, is called
a) Seminar
b) Workshop
c) Symposium
d) None of these

What is meant by editorial note:
a)Small editorial
b) Editor’s notes
c)Additional editorial
d) None of these

2) The news which appears in the papers two or three days before an important event is called:
a) Curtain Raiser
b) Background
c) Follow up
d) None of these

3) Who is the most important person in the T.V. NEWS:
a) NEWS caster
b) Camera-man
d) None of these

4) Hasrat Mohani published the newspaper:
a) The Comrade
b) Al-Hilal
c) Urdu-I-Muallah
d) None of these

5) The Nawa-e-Waqt started its publication in:
a) 1940
b) 1945
c) 1947
d) None of these

6) Irshad Ahmed Haqani writes his column under in:
a) Harf-e-Haq
b) Harf-e-Akhir
c) Harf-e-Tamannah
d) None of these
7) Who was the first editor of the daily Jang?
a) Mir Javed-ur-Rehman
b) Mir Shakeel-I-Rehman
c) Mir Khalil-ur-Rehman
d) None of these

8) Which of the private Pakistani T.V. Channel has the greatest number of viewers?
a) P.T.V.
b) S.T.N.
c) GEO
d) None of these

9) Which official is called the pilot of the newspaper:
a) The editor
b) The news editor
c) The reporter
d) None of these

10) Communication is a
a) Theory
b) Strategy
c) Process
d) None of these

11) The head office of “The Khabrain” is in:
a) Karachi
b) Islamabad
c) Lahore
d) None of these

12) APNS represents
a) Editors
b) Reporters
c) News paper owners
d) None of these

13) P.T.V. started its transmission in the regime of:
a) Ayub Khan
b) Yahya Khan
c) Butto
d) None of these

14) Which is the largest circulated newspaper of Pakistan?
a) The dawn
b) The Jang
c) The Nawa-e-Waqt
d) None of these

15) The TNation is the sister publication of:
a) The dawn
b) The Jang
c) The Nawa-e-Waqt
d) None of these

16) AFP is the news agency of
a) England
b) America
c) France
17) Who was the founder of the Dawn?
a) Haroon brothers
b) Quaid-e-Azam
c) Altaf Hussain
d) None of these

18) Wax-Wyllie wrote
a) Exploring Journalism
b) Mass Communication
c) Radio and T.V. Writing
d) None of these

19) Who was the founder of yellow journalism:
a) William Hurst
b) William John
c) William Hickey
d) None of these

20) The Urdu edition of the Comrade was called:
a) Humdard
b) Jam-e-Jahan-Numa
c) Akhbar-e-Jahan
d) None of these
Back bench is the senior editorial executives of a Newspaper:
a) Correct
b) Incorrect

2. “Yellow Journalism is a newspaper/journal printed on cheap yellow papers
a) Correct
b) Incorrect

3. Accredited journalists are the Journalists having permission cards from the Home Department for press duties:
a) Correct
b) Incorrect

4. Drop line dropout is one and the same thing:
a) Correct
b) Incorrect

5. Civil and Miliatary Gazette was first published from:
a) Karachi
b) Lahore
c) Delhi
d) None of these

6. First Editor of Dawn was
a) Pothan Joseph b) Faiz Ahmad Faiz
c) Quaid-e-Azam d) None of these

7. TV commercial lasting more than a second is called blind adds
a) Correct
b) Incorrect

8. Plagiarism is unauthorized use of another person’s copyright material without acknowledgment:
a) Correct
b) Incorrect

9. The right to freedom of speech and expression of citizens is enshrined in the Constitution of Pakistan under Article
a) 15
b) 19
c) 81
d) None of these

10. Master Antenna TV (MATV) & Cable Antenna TV (ATV) transmission of TV Channels are similar systems.
a) Correct
b) Incorrect

11. Slug Line are the words to identify news copy/story:
a) Correct
b) Incorrect

12. The functional approach of mass media operates, “through a nexus of mediating factors”.
a) Correct
b) Incorrect

13. The “hypodermic needle or Bullet theory of communication” was introduced in 1960:
a) Correct
b) Incorrect

14. The concept of TWO-step flow of information was presented by Lasarsfield in 1940s:
a) Correct
b) Incorrect

15. Scoop is a major news story shared by newspapers:
a) Correct
b) Incorrect

16. Pakistan Electronic Media Regulatory Authority (PERMA) was established in March, 2000:
a) Correct
b) Incorrect

17. The Author of “The Global City” is:
a) Dr. Tahir Masood
b) Javed Jabbar
c) Ms. Shahwar Junaid
d) None of these
18. Which one is he largest cable network in Pakistan?
a) Info Highway – CTV Network
b) World call (Media Majie CTV Network)
c) National Broadband CTV Network (NBC)
d) None of these

19. FM Radio means Frequency Modulation Radio:
a) Correct
b) Incorrect

20. The ‘Causes and Effects Theory’ of mass communication was developed by Joseph Klapper:
a) Correct
b) Incorrect

A large size headline across the entire page is called:
(a) Deck
(b) Banner
(c) Lead
(d) None of these

(2) A sheet containing facts and detailed information on any issue is known as:
(a) Summary
(b) Write up
(c) Backgrounder
(d) None of these

(3) Muhammadan Social Reformer was the English name of:
(d)None of these

(4) Daily DAWN was started in :
(a) 1940
(b) 1942
(c) 1944
(d) None of these

(5) The number of radio stations which Pakistan got in 1947 was:
(a) 5
(b) 2
(c) 3
(d) None of these

(6) CPNE is the representative body of :
(a) Editors
(b) Newspaper owners
(c)Working Journalist
(d) None of these

(7) Leader is the name of:
(a) Leading story on the front page
(b) Main Feature
(c) Opening Editorial
(d) None of these

(8) S.M.R.C. is a well-known:
(a) Communication Theory
(b) Communication Strategy
(c) Communication Model
(d) None of these

(9) A story appearing with the name of the writer is called:
(a) Credit Line
(b) By Line
(c) Print Line
(d) None of these

(10) Dr Goebbles is know as the father of:
(a) Adverstising
(b)Public Relation
(d)None of these

(11) Radio Pakistan was converted into Pakistan Broadcasting
Corporation in:
(a) 1964
(b) 1972
(c) 1976
(d) None of these

(12) P.P.O. was amended in:
(a) 1962
(b) 1963
(c) 1964
(d) None of these

(13) The cultivation theory was put forward by
(a) Denis McQuail
(b) Joseph
(c) George Gerbner
(d) None of these

(14) The author of the famous book “COVERING ISLAM” is:
(a) Noam Chomsky
(b) Edward Said
(c) Pamela Shoemaker
(d) None of these

(15) The concept of Development Support Communication was presented
(a) Joseph Ascroft
(b) Erskine Childer
(c) Quebral
(d) None of these

(16) The head quarter of CNN is situated in:
(a) New York
(b) Washington
(c) Atlanta
(d) None of these

(17) The name of the international organization working for two-way flow
of communication is:
(a) Transparency International
(c) Amnesty International
(d) None of these

(18) A full service advertising agency has:
(a) Two departments
(b) Three departments
(c) Four departments
(d) None of these

(19) The public relations department of the Federal Government is known
(a) DGPR
(b) PID
(c) DPR
(d) None of these

(20) The Orient Press of India was a news agency belonging to the:
(a) Muslims
(b) Hindus
(c) British
(d) None of these
(1) The way in which the message travels to the receiver is called:
(a) Encoding
(b) Decoding
(c) Channel
(d) Source
(e) None of these

(2) Intrapersonal communication involves:
(a) An individual thinking or talking to himself
(b) An individual talking to another individual
(c) An individual talking to a group
(d) An individual communicating to a large number of people

(3) Any message given by other than the literal interpretation of words is called:
(a) Verbal Communication
(b) Non Verbal Communication
(c) Audio Communication
(d) Visual Communication
(e) None of these

(4) A person (or group) who has control over what information is disseminated to the audience, is known as:
(a) Reporter
(b) Regulator
(c) Gatekeeper
(d) Newscaster
(e) None of these

(5) The concept of “Global Village” was first introduced by :
(a) Marshal McLUHAN
(b) Wilbur Schramm
(c) Charles Wright
(d) Joseph Klapper
(e) None of these

(6) Broadcast media may be classified by:
(a) Type of signal output
(b) Target Audience
(c) Programming format and source
(d) All the three
(e) None of these

(7) To be considered a daily, a newspaper has to appear at least:
(a) Four times a week
(b) Five times a week
(c) Six times a week
(d) Seven times a week
(e) None of these

(8) The news of important public events appearing in the front sections of a newspaper, are called:
(a) Hard news
(b) Soft News
(c) Investigative News
(d) Feature News
(e) None of these

(9) The major function of Television is to provide:
(a) Entertainment
(b) Information
(c) Education
(d) All the three
(e) None of these

(10) The famous communication Model SMCRE was devised by:
(a) Roger
(b) Lasswell
(c) Osgood
(d) Schramm
(e) None of these

(11) Radio is a:
(a) Cool medium
(b) Hot medium
(c) Both ‘a’ and ‘b’
(d) None of these

(12) The author of well known communication book “Process and Effects of Mass Communication” is:
(a) David Berlo
(b) Marshal McLUHAN
(c) Wilbur Schramm
(d)Herbert Brucver
(e) None of these

(13) The founding fathers of the mathematical or electronic theory of communication are:
(a) Roger and Berlo
(b) Shannon and Weaver
(c) McQuail and Windahl
(d) Blumer and Katz
(e) None of these

(14) ABC is the abbreviation of:
(a) Asian Broadcasting Council
(b) American Broadcasting Corporation
(c)American Bureau of Circulation
(d) Audit Bureau of Circulation
(e) None of these

(15) APP is the news agency of:
(a) America
(b) Asia
(c) Pakistan
(d) India
(e) None of these

(16) The largest English newspaper of Pakistan is:
(a) Dawn
(b) The News
(c) The Nation
(d) Daily Times
(e) None of these

(17) The founder of Jang-Group of Newspapers is:
(a) Mir Shakil ur Rehman
(b) Mir Khalil ur Rehman
(c) Mir Javed ur Rehman
(d) Mir Ibrahim ur Rehman
(e) None of these

(18) The editor of daily Nawa-e-Waqt is:
(a) Majeed Nizami
(b) Hamid Nizami
(c) Arif Nizami
(d) Fahd Hussain
(e) None of these

(19) The daily Dawn was founded by:
(a) Agha Khan
(b) Quaid-e-Azam
(c) Mohtarma Fatima Jinnah
(d) Mahmood Haroon
(e) None of these

(20) Kuldip Nayer is a well known Indian:
(a) Hockey Player
(b) TV artist
(c) Film star
(d) Journalist
(e) None of these

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